Advertisment essay

 

AP Language P.4

25 October 2014

                                                    Advertisements

​Today’s goal of all advertisers is to sell their product. They use the popularity of celebrities to endorse the item hoping it will win the interest of the public. Sue Jozui expresses her clear disapproval calling this method “misleading” and “insulting” to the public intelligence. Products aren’t always as good as they seem. Celebrities make great profit when advertising an item, as a potential customer we should consider this before any purchase. Jozui ideals that the people should exercise their first amendment and protest against the trickery. Today’s society is constantly being infected with deceit; legislating rules for advertisers would be a small step for a more absolute future.

​Katy Perry, Emma Stone, Jennifer Lopez, and more have all been featured on Loreal makeup advertisements. These well known big stars say it’s the best brand and they use it all the time. Today you can find Loreal makeup at Walgreens even Rite Aid where the product is constantly on sale. Most of these stars don’t use Loreal makeup; they go for the more expensive brands like MAC and Sephora. They make so much money in their industry they have no reason to limit themselves to a product of lesser value. In fact, just this morning I was told Kelly Clarkson is so well off she pays an assistant to walk behind her just in case she falls. Even in tabloids stars are pictured wearing high priced clothing that could pay for a student’s college fund.  Celebrities only do advertisements for the extra money most of them don’t even need. Jennifer Aniston was caught walking the streets with a different brand of water after just advertising for Smart Water. Corporations know the celebrity doesn’t actually use their product but they want their fame and popularity to be shared on to the item.

​A tactic many corporations also use is free bees. After a star has just endorsed their item, the company sends them free products hoping they’ll be seen in public with them. In the movie “The Game Plan” main character, Joe, is told to eat at bob’s burgers after he wins the game, when his daughter (8-10 years old) hears about this she then tells her dad that Bob’s Burgers gives you gas. In the movie Bob is very fit and doesn’t eat that type of food. He then wants to set a good example for his daughter and refuses to endorse the product. However, he made the morally right choice, his agent was very upset because of the money Joe could have made. If the daughter wouldn’t have said anything Joe would have eaten the burger.

​Setting laws for advertisers is only the appropriate thing to do. People only have so much money and most likely don’t want to use it on things of bad quality. We trust celebrities to be truthful and that’s what makes them so much money. Even with regular advertisements the faults of the product are in small fine print that’s almost impossible to read. If advertisers were given limits to how they could endorse their product there would be so many lawsuits against the bad product.